One of the best essentials a company can own is a strong appeal to its customers. There should not be any mistake in creating an attractive and easy-to-recognize web design business branding should not be a mistake. It is like a mortal sin in one’s certain business if his branding is mismatched, inconsistent and contradictory.
Branding is the initial way that you can show off what you are offering even without saying anything yet. The first 3-second impression matters. Thus, a strong and easy branding is a must.
Let your success become your best advertisement through branding. Moreover, continue reading as we move towards an easy and simple step-by-step guide in creating your branding and then making your Web Design Business stand-out among your competitors.
Here are the simple ways you need in order to make an engaging Web Design Business Branding:
START WITH THE LOOK
While your good services matter the most, a good logo which matches your services and is easy to remember, makes your branding recognizable to your audience. Likewise, start everything with the logo and match it with everything that you are going to put in your website. Make your brand visible and easy to memorize.
Colors and fonts
According to the nextweb.com, there are specific Web Design Colors for a successful web design branding. The suggested colors for Web Designing Business is focused on Vibrancy. Each color evokes specific moods: the brighter warm colors (red, orange, yellow) tend to energize a user and make them more alert, while darker cool shades (green, blue, purple) tend to be more relaxing and tranquil. When it comes to fonts, powerful and catchy fonts are always the simple ones. It just depends on how you place and emphasize them.
It’s like matching your Business Definition and Business Nature to the colors. For instance, if you wanted to sell plants, you choose the green as the dominant color. The same is true with Web Designing.
Create a brand that is easy to recall, memorize and recognize. Try to take a look at the famous logos like McDonalds, Coca-Cola, Pepsi, Nike, etc. Even if you don’t see any texts being engraved, you can tell what brand is being displayed. By just looking at the colors and the waves of logos, people can tell that the characteristics being displayed is from a certain brand.
Magnet your audience
In building your brand, you can create numerous types of ideas to put up something in your website. First, create graphics and videos that will attract your audience. Second, stir them all to blend with your personality. Lastly, create a story out of your brand. Nothing can attract audience’s emotions than a relevant story. However, you don’t just create a logo or a brand name out of the blue. It should be relevant to magnetize the attention and make your audience appear surprised and agree at the same time.
Brand consistency is one of the best practices which can make your brand stay alive as a web designer. To do this, match your services with your mission, vision and goals. Then, it should be repeatedly emphasized to your audience so that they can tell what really you are offering as a business.
So, be clear with your messages toward your audience by always displaying your mission and vision.
Element of your brand: LOGO
On the other hand, let these elements of your brand display accordingly, specifically your logo. Next, always locate yours at one place. Additionally, the usual direction where people will look for a logo is the upper corner of your website.
Most importantly, make sure your logo is readable and easy to see.
Another, deliver a statement on your website where the audience can see clearly what you are offering. As a web designer, make it clear that you are offering services, not products. Unless you wanted to sell something, then make another page or website for that business.
Web Designing should be exclusive only for web designing services. Again, define your value proposition by making your business unique from others which offer the same services. For a value proposition, always emphasize your uniqueness so that your audience will get hooked to your services.
What’s your language
The colors and fonts can play a great role in making the voice of your branding consistently maintain a good tone. Also, the best thing you could do is to maintain courtesy as you respond to your audience. Through politeness, you can win the emotions of your audience whether they are professionals, young millennials, or older people.
According to the founder of Amazon, Jeff Bezos, “Your brand is what other people say about you when you’re not in the room.”
With your relevance, unique story, style and elements, you can build a brand that is only yours and nobody owns.
Consistent communication to your audience through your contents, responses and delivery, is what makes you more successful and effective with engagements accordingly. In fact, clients are more attracted to web designers who are clear, consistent, capable and unique.
A consistent, relevant and successful branding is more than just a color palette, fonts used or a logo. It is a holistic value of propositions where you can show off to the audience your very intention. As a web designer, your services must be clear. You must have something that your clients and audience can read a whole perception of you, which must be a good one.
In the FVA Web Design course, consistency and relevance are strongly emphasized as to branding. Let me guide you in building your web design business. A good business starts correctly.
Check out recent post here: https://fvawebdesign.com/4-reasons-to-start-freelancing/
This course is great for aspiring or current Freelancers, Virtual Assistants, Website Managers, Web Designers, and Business entrepreneurs who want to learn how to build and design their own website.
- Understanding Web Design and WordPress
- Exploring the CPanel and Installing WordPress
- Exploring the WordPress Admin Dashboard
- Web Designing using Page Builders
- Building a Landing Page and Basic Email Marketing
- Building an Online Shop with WooCommerce
- Create a Membership Site
- Basic SEO
- Basic HTML and CSS
- Marketing and Growing your Business
- 10 recorded lessons
- 2 live sessions
- With online certification after course completion
- Free apprenticeship and hiring opportunities